API’s – will stomp out ‘web search’ as we know it?

The all mighty API – Application programming interface is a specification to be used as an interface by software components to communicate with each other.

Over the next decade or so, API’s will play a more defined role in how we connect to content stored within the cloud. Does this mean we will continue to access websites to get what we need, or simply be provided a slimed down version of what the site or place of origin has to offer?

People are grabbing internet content in short bursts in only a few seconds vs the prolonged interactions in the past. In 2002, the average internet user used the web for 46 minutes a day; in 2012 that has quadrupled to 4 plus hours a day; however we’re all using the web more frequently, just in shorter bursts. Using the web has moved from being a task in and of itself and has become ubiquitous so much so we don’t even notice it.

let’s briefly touch on how the web has been searched in the past 10 years. Which is quickly changing today. We’ve been searching in a generic fashion. Crudely this could be thought of as ‘searching to find the place where you then have to ‘Search’ some more before satisfying your original intent/needs.

With applications like Siri arising for mobile queries, we are increasingly seeing the context specific SERP with customized display. Instead of the traditional 10 blue links, from the past.

Siri’s weather results for instance may be provided by Yahoo!, but again the user never visits the Yahoo page that specifically hosts the information from the query! Likewise, the results about the first man on the moon are provided by NASA, but the user never visits their website. The results are being server via APIs, allowing Siri to leverage Yahoo! and search information directly.

If we review the history of the web you’ll see it’s becoming progressively more dynamic, progressively more interactive, increasingly ubiquitous with the influence heavily from mobile, displaying shorter interactions but much more frequently.

Not all internet use is happening via web pages. The internet existed for years before the web evolved, remember bulletin boards and simple email protocol prior to access via a web browser “Webex”. We’re increasingly using APIs for serving people’s search requests in place of the web.

Beyond search the adoption of Apps is replacing standard web use; people are Tweeting and Face-booking, using internet banking, sharing photos and more all directly via apps instead of through traditional web page participation. Masses of these apps are using publicly available APIs, with others are using strictly private APIs.

language-independent API, written so that it can be called from several programming languages. This is a desirable feature for a service-oriented API that is not bound to a specific process or system and may be provided as remote procedure calls or web services.  For example, a website that allows users to review local restaurants is able to layer their reviews over maps taken from Google Maps, because Google Maps has an API that facilitates this functionality. Google Maps’ API controls what information a third-party site can use and how they can use it.

As the web will continue to give way to new technology, where do you see your brand ending up? Will your expensive websites be as useful for generating and delivering Organic leads- as it has in the past?

Give your audience a fast and mobile friendly way to connect; each *name is paired with a seamless HTML5 FastApp connecting to all your relevant online information. No need to reinvent the wheel, your backend interface is easy to edit, update and integrate with your existing online platforms. Become more efficient and competitive in mobile social business with your self-serve business developments.

Users enjoy the path of least resistance. Give your brand a viral API protocol, which connects your audience to ever-changing backend web data. They see an amazing and easy to access mobile interface and you save time, money and painful development implementations. Now you have a fully operational system for free, that’s relevant easy to create, implement and grow from.

Will the web die any time soon? Probably not. However it will be interesting to see what happens with marketing ROI, traditional click-through-rates and social business practices in the near future.

The majority of services that will provide seamless connectivity will be doing so via APIs, whether they are public or private. Having a private API, with an App and other ways to access it is going to be increasingly important. Paul Graham of the startup accelerator YCombinator says “APIs are self-serve business development” (Paraphrased via this tweet).

I can imagine you’re thinking ‘Why do we need an API!’ ‘What would we do with an API?’ ‘We have a website, so no need for an API.’ Remember 15 years ago; in the 90s when hoards of companies were unconvinced about the world-wide web, but later came to regret it. It’s how companies such as Nissan ended up spending millions trying to secure domain names; nissan.com (which remains owned by a small computer company with a handful of employees), and how other companies went out of business to their competitors who had the foresight to embrace and adopt the early days of the internet.

It’s seems odd now, did people decide to pass on the internet because they thought it would never prevail; or was it too expensive to hire a team to build and manage an online presence; or was it just too difficult to wrap your head around an unproven product as huge as the internet? In any event, when an application is provided for free and will help you promote and deliver your business brand efficiently, use it!

As the reliability of search propagation becomes less prevalent it’s a good idea to start thinking about a solution you can utilize which delivers consistency to your users. Enabling easily access, friendly mobile use and the ability to share socially may be the difference between staying relevant and being lost in droves of clouded search queries forever.

With Starme your offering is transparent for a seamless mobile-web user experience and is designed for your self-serve business development.

A viralability aspect needs to be present within your social business environment. An application that easily offers users the ability to cross-pollinate your data.

Yes the way people receive and process data will change, but if you have something they want, they still need a consistent and friendly way to reach you quickly and participate, regardless of the channel, webpage, API, social network or applications.

Part of the premise is that APIs are the engine that powers the front-end. But what if users are not landing on your front end? They are skipping your interface through a cloudy search epidemic. Instead of building a whole new website just create a new front-end for mobile, use the same API and enable your audience a better way to see the whole picture. Smart! Fast! and Efficient! Now customize easily and deploy instantly. *Starme

Internet evolution is being driven by network capability for personalization and mobility and the API is a key to that growth. Get Started with Starme now and deliver consistency and ease of access to your audience for a better user experience and deeper brand interaction. You can easily personalize your surface layers, display current and relevant social networking aspects and provide a dynamic application that encourages mobility by using new technology for increased consumer ease of use. Starme pulls in relevant social networking aspects and automatically integrates to your existing online portfolio, giving you a flexible mobile style API Face that connects your traditional websites as well as all your additional online daily efforts such as social networking, email drip campaigns, campaign marketing practices and more.

Incase your like many of us, realizing that relying solely on one method of promoting your products and services, like search, is being scaled back and becoming less relevant in consumer mobile connectivity, come prepared and cover all your social networking basis by offering a direct way to connect and participate, immediately at time of realization by your audience.

*Starme – Connect Interactively.


About strme

Get your very onw FastApp and *name. The Face of your Social World Online! It's Free, enjoy.
This entry was posted in business, Connect, FastApp, Friendly, Search, Social, Social Networks, Uncategorized and tagged , , , , , , , , , , , , , . Bookmark the permalink.

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