Even though Native and Mobile Web App’s seem similar for end-user product consumption, the business monetization side that’s needing to shrink excessive costs and subscription fees – provides a compelling comparison and outcome.
‘…does it make sense for publishers to continue to invest in native apps for tablets and smartphones?’
“Grimshaw, managing director of the FT.com said the FT decided to pull its native apps for iPhone and iPad devices last year because it “wasn’t right” for the organization. “Being asked to pay 30% of subscription revenue to Apple, when we’d already invested to build our own bidding platform … [impeded] our ability run the business,” he said. “Secondly, as part of that arrangement, we’d end up with an intermediary with our customers.” Source – Mashable
Can’t say it any better than that!
Str.me FastApp (HTML5 Mobile Web Apps) enable businesses to create easily, deploy instantly and incorporate as part of your existing website-URL for added Organic SEO, while leveraging a huge ecosystem of global users.
What is a Native App?
A native app is an app for a certain mobile device (smartphone, tablet, etc.) They’re installed directly onto the device. Users typically acquire these apps through an online store or marketplace such as The App Store or Android Apps on Google Play.
What is a Mobile Web App?
When we talk about mobile web apps in this article, we’re referring to Internet-enabled apps that have specific functionality for mobile devices. They’re accessed through the mobile device’s web browser (i.e. on the iPhone, this is Safari by default) and they don’t need to be downloaded and installed on the device.
Quick comparison of Native App vs. Mobile Web App
In reviewing the data comparisons – Mobile Web Apps are beneficial for faster more agile apps- (Micro Campaigns and/or Promotions, etc.) Some benefits of FastApp‘s (Mobile Web Apps) is the ability for your brand and management teams to control the environment; Make real-time edits, create and customize easily, deploy within minutes while measuring and capturing real-time metrics from end-user / consumer activity for best ROI, increased market share and brand adoption.
A concern of offering / developing mobile web apps is the lack of a centralized app store like the Apple App Store and/or Google Play. Str.me delivers a unique modality for end-user to instantly connect to your dynamic Mobile Web App’s at time of realization by inputting your FastApp’s *name within Google or any vibrant search engine to connect quickly to your social online world.
FastApp’s from Str.me are free to create, customize and deploy. develop unique and specific Mobile Web FastApp campaigns in minutes to use within your social media marketing and business activity.